- The company has not disclosed any specifics of what will be announced
- The choice of CES as a venue shows OnePlus’s growing ambitions
- The OnePlus 8 series flagship phones are not expected till later in 2020
OnePlus has officially teased its presence at the CES 2020 trade show in Las Vegas in early January next year. This marks the first time that the company will be hosting an event at such a major global trade show and exhibition. After starting out as a tiny startup, OnePlus has seen huge success in markets across the world, especially India, and has established itself as a major player in the premium smartphone space. The teaser contains no information about what exactly OnePlus has planned, though the choice of such an important exhibition on the global technology calendar as the venue for its event signifies that something big is in the pipeline.
The teaser only states “OnePlus Special Event” and has the dates of the CES exhibition, January 7-10 along with the name of the venue. Based on the date range, it is unclear what exactly the company is planning. There could be a single press conference or a multi-day exhibit on the sidelines of the trade show. The teaser shows swirls of dark brown, orange, and yellow, which could be a reference to the unique styling of the company’s McLaren special edition products.
OnePlus has so far preferred to host its own launch events outside of major trade shows, which fans are able to attend. The timing of CES 2020 does not line up with the expected launch windows for OnePlus’ next generation of smartphones. The company has stuck to a semi-regular schedule of refreshing its phones twice a year; once sometime after the MWC press conference when Qualcomm is ready to ship its latest flagship smartphone SoC each year, and once roughly 4-6 months later. The company launched its OnePlus 7 (Review) and OnePlus 7 Pro (Review) in mid-2019, with the OnePlus 7T (Review) and OnePlus 7T Pro (Review) following later in the year.